PetCareVision.com respects your privacy and we are committed to protecting it. PetCareVision.com believes in keeping your information confidential. We only collect information from you when you specifically and knowingly provide such information. Any information we collect is used for the purpose of providing you with a more satisfying and personalized shopping and browsing experience.

PetCareVision.com does not share, sell or rent any personal information to other companies or third parties unless you authorize us to do so.

PetCareVision.com collects and uses information in the following ways:

General: When you register and at other times, we will collect personally identifiable information from you that may include your name, ZIP code and e-mail address. We do not, however, knowingly collect personal information from children under the age of thirteen. You may choose to use your real name or a screen name.

Profiles and Postings: We offer features that allow you to share your opinions, information with our readers, including both text and other media such as photographs. We will not share this information with other organizations. However, it will be visible to all users of our site. We may reuse and modify this information in other places on this site and other sites we own.

Surveys: We may conduct occasional online surveys. For example, when you're within our website, you may see a pop-up window offering you the optional opportunity of participating in a survey. These surveys are entirely voluntary and you may easily decline to participate.

Website Usage Information: We automatically collect IP addresses and website usage information from you when you visit our website. This information helps us evaluate how our visitors and subscribers use and navigate our websites on an aggregate basis, including the number and frequency of visitors and subscribers to each Web page, and the length of their visits.

How We Use Information Collected

We may use information in the following ways:

* For the purposes for which you specifically provided the information including, for example, to enable us to process, validate and verify subscriptions.
* To send you e-mail notifications about our new or existing products and services, special offers, or to otherwise contact you.
* To enhance existing features or develop new features, products and services.
* To provide advertisers and other third parties with aggregate information about our user base and usage patterns.
* To allow us to personalize the content and advertising that you and others see based on personal characteristics or preferences.

We may use third party network advertisers to deliver ads to you on our behalf. These network advertisers and service providers may be supplied with or have access to your personally identifiable information solely for the purpose of providing these services to us or on our behalf.

Except as specifically set forth in this Privacy Policy, we will not share your personally identifiable information outside of PetCareVision.com unless you "opt in" to having your personally identifiable information shared with a company that is not affiliated with us.

Cookies

When you subscribe to PetCareVision.com, you can let us know that you do not wish to receive information about new features and special offers by opting out at the time you give us your personally identifiable information.

When you visit our website, we may pass cookies to your computer. A cookie is a string of information that is sent by a website and stored on your hard drive or temporarily in your computer's memory, so that the site can deliver content appropriate for you. For example, when you choose a city to visit, you can then request the calendar of events. Our software determines which city's calendar to send by reading the cookie, which stores your city choice. When you return to the site at another time, the system can take you straight to that city's main page.

Certain features may not work if you've chosen to disable cookies in your Web browser. There is no way to use cookies to collect personal data from a personal computer. PetCareVision.com uses cookies only to streamline the viewing experience, distinguish paid members from other viewers, and collect aggregate information about user behavior such as average length of a site visit.

Security personal information, once collected, is never shown on the website. It may be emailed only to the address provided along with the information, but never to a different address, even one believed to be a new address for the same person.

Third Party Advertising

We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, ZIP code, or email address) about your visits to this and other websites in order to provide advertisements on this site and other sites about goods and services that may be of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please click here.

In the course of serving advertisements to this site, our third-party advertiser may place or recognize a unique "cookie" on your browser.